Mobile App Categories

At this point, with the availability of advanced mobile platforms such as iOS and Android, apps are an integral part of our daily lives. Thanks to the increasing affordability of smartphones across the world, which offers mobile app developers plenty of opportunities to develop innovative and feature-rich mobile apps that help users accomplish difficult tasks with ease and quickly, the app industry has absolutely exploded in the past few years. Today, there are various numbers of mobile app categories, from banking to business, education to entertainment, health care to travel, and many more, which helps the users choose the desirable app on the Play Store or an app store.

There are a few mobile app categories on both the app store and Google Play, such as Games, Entertainment, Education, Social Media, Lifestyle, Business, Travel, Health and Fitness, Personalization, Utilities, Food, music, and many more. Here are some of the main types of mobile

Utility Mobile Apps

These are the types of mobile apps that we may use most often without thinking about them as apps. It is most likely the kinds of apps that are taking up the most room on your screens right now. These are the tools that you carry with you that help you perform simple tasks like reminders, calculators, flashlights, the weather, a notepad, communication apps, and more.

Entertainment Apps

These are the types of mobile apps that are designed to entertain. Entertainment mobile applications are often closely related to gaming due to the same goal, which is to agitate your mind. Examples of these apps are Dubsmash, Netflix, Face Juggler, and more.

Mobile Games

This is the most popular category among all types of apps and the most profitable one for developers. Based on the app revenue models, mobile gaming apps generate revenue through in-game item purchases, paid apps with and without in-app purchases, as well as free apps. Examples of game apps are Mobile Legend, Clash of Clans, Candy Cane Saga, Temple Run, Pokemon Go, Angry Birds, and many more.

News or Information Outlet Mobile Apps

One of the many things that our smartphones are incredible at is keeping us informed on the go. Having a news app has become a necessity for media and publishing companies to stay relevant in the ‘digital age of journalism’. Examples of news or information outlets mobile apps are Buzzfeed, Flipboard, Google News & Weather, Yahoo News Digest, Reddit, Smartnews, Feedly, and many more.

Productivity Mobile Apps

These are the types of apps that help their users accomplish a task quickly and efficiently, making what are sometimes mundane tasks easier. Productivity mobile apps will help you work while you’re on the move. Examples of productivity mobile apps are Docs, Sheets, Wallet, and Pay, plus apps like Evernote, Wunderlist, and many more.

Lifestyle Mobile Apps

This is a type of mobile app that accelerates or supports the individual facets that define your lifestyle. It comes as no surprise that we want to use apps to solve the everyday problems we have in our lives. Applications for personal lifestyles are often the ones that push technical innovations the most, and developers constantly get requests to create solutions for personal or working tasks, leisure, or fun. Examples of lifestyle mobile apps are Fitness apps, travel apps, dating apps like Tinder, food and drink apps, music apps like Spotify and Apple Music, and more.

Social Networking Mobile Apps

Nearly all of us use social networking apps. Social Media mobile apps such as Instagram, Facebook, LinkedIn, Quora, Twitter, and many more have held a good position in the Play Store. Some of the most popular types of mobile apps available are social media apps. We build our social networks, and most of us check in with them every day. Many other mobile apps allow you to share a product, high score, or news item with your social network. They make it easy for their users to share something they feel passionate about without having to leave the app.

There are more mobile app categories and types, but we will just touch on the most general categories mentioned above. Each type of app has its own weak and strong points; thus, business requirements purely dictate the choice of one or another. Hopefully, this has helped you determine the category your app fits into and a way to help your app stand out from the crowd.

If you have any questions or just want to run your idea past a panel of experts, we’re here to talk. We only want to work with you if both parties decide it’s a good fit, so feel free to call us at +1 (747) 283-4767 or email us at go4globaldesign@gmail.com and see what comes of our brief, no-obligation consultation.