How to Rank in Google

The Search Engine Optimization or SEO Specialist is responsible for analyzing, reviewing, and implementing changes to the websites so they are optimized for search engines.

It is not an easy task to be ranked number one on Google; you need to excel in each of the following factors listed above. Of course, that’s much easier said than done, but we recommend starting with the simplest factor: that you have full control over the content of your website.

1. The Value of Quality Content

Whenever you do your research on Google, you always want accuracy and satisfaction with the information you get from the search engine. Ideally, you want your research to be as short as possible by opening up only one or two web pages before finding the right information you were looking for. In reality, even if your page is among the top websites on Google, this would be irrelevant if the content on that page doesn’t fulfill the reader’s needs.

2. Choose Realistic Keywords

If you want Google to rank you first, avoid using ambiguous words on your websites. Use familiar words that can be easily understood by your audience. Try to use keywords that a normal person would type in their browser.

3. Update Your Content Regularly

The content of any website is the top factor to be considered in ranking, not only by people but also by search engines; hence, you should regularly update the content of your website. Updated content is one of the best indicators of a website's relevancy, so be sure to update it.

4. Acquire Links To Your Site

Links on your websites continue to play a critical role in ranking. According to Moz's 2015 Search Engine Ranking Factors report, inbound links are the most essential element for achieving high rankings.

5. Go Niche

As a small business owner, competition with big companies or organizations will play a big role in the success of your business. Of course, you do not want to be competing with these large organizations, which allocate much bigger marketing budgets to sell their products or services. Even if there are chances to outrank them, you will just waste your money doing so. Instead, you can create a community of your own and target a specific group of people to sell your services or products. Sharing a clear message regarding your products or services is easier when you have a specific niche market. It can all attract the right prospects immediately, without them having a lot of questions about what exactly you sell.

6. Grammar

Did you know that Google takes into consideration your sentence structure and language use? They don’t want to present sites to visitors that sound disproportionate or spammy. They will search your website looking for keyword stuffing and bad Search Engine Optimization tactics. So be sure to have correct grammar on your site.

7. Make Your Videos Searchable

You may have great videos on your website, but Google can’t crawl the content within the videos. Do the hard work for Google by including a text-based transcript alongside your videos. With online transcription services like rev.com, this is nearly effortless. Simply upload the video file to the site, and within 24 hours, you’ll receive a full transcription in your inbox.

8. Remove (or Minimize) Thin Content

Google’s Panda algorithm addressed a number of issues on the Google Search Engine Result Page, one of which was thin content. Thin content is content with very little applicable or substantive text, such as website pages with a few sentences or blog posts that barely scratch the surface of a topic.

9. Create a Google My Business Account

Imagine how many people use their smartphones to find nearby places to eat and shop. If you’re a business that will benefit from showing up in local search results, setting up a Google My Business account is a great place to start. Creating an account and adding all your business information You’ll appear in local map results when people search for a business like yours nearby.

10. Shorten Your Meta Tags and URLs

Top-ranking sites keep their page titles to eight words and their URLs to 59 characters. Can you match that with your content? Tighter wording is easier to understand, mostly on the small screen of a mobile device. The easier your Search Engine Result Page listing is to read, the more likely it is that a searcher will click on your record and not your competitor’s.

If you’re looking for experts who provide SEO services, reach out to us to get the ultimate results in no time and improve your business website's ranking.