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How to Be an SEO Expert

September 19, 2023

"An SEO expert should be CHARGED. Collaborative, Hungry, Agile, Reliable, Genuine, Effective, Dedicated"

You need to have diverse skills in order to be called an SEO Expert. As a matter of fact, SEO experts come from a variety of backgrounds. Some of them are programmers, some are entrepreneurs, some are traditional marketers, and some are journalists.

So if you think being an SEO expert is just all about tweaking some things here and there, then you’re wrong.

Being an SEO expert isn’t just all about that; as an SEO expert, you are required to have a deep knowledge and understanding of the different aspects of online marketing, including search engine optimization, social media marketing, and PPC. These are all complicated tasks, especially when you’re doing them for a business that has just launched. Only a proficient SEO expert can help you beat your competitors and ensure the long-term success of your business.

If you wish to become an SEO expert, this article is for you. Here are some of the essential things an SEO expert should know:

1. You Must Know the Different Areas of Specialization in SEO

There are different areas of specialization in SEO. To be an SEO expert, it is a must to be aware of the areas of specialization in SEO.

Search Engine Optimization

  • Local Search

    It covers anything you do on the web to promote a physical business that makes face-to-face contact with its customers. From creating business profiles for major search engines, major search directories for businesses, mapping sites, local media sites, niche industry directory sites, and so on

  • On-page

    The practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page covers all on-page elements (contents and HTML source code) that can affect how effectively the search engine bots interpret the content of a page on a website.

  • Analytics

    It covers all the details related to traffic and conversion analysis of the website using user population demographics and the user’s behavior on the site.

  • Mobile

    It covers all things related to search marketing on mobile devices.

  • Content Creation

    It covers the content writing and marketing needs of all the internet marketing channels.

  • Link building

    It covers the process of acquiring links from other websites to your own.

  • Keyword development

    It helps in identifying keywords and phrases to be used by websites to earn relevance and traffic.

  • Online Branding

    It covers the task of maintaining the overall goodwill of an online business through effective internet branding.

Pay-Per-Click advertising

A way of creating compelling Ads using Search Engine Advertising to generate clicks to your website rather than "earning" those clicks organically.

Social Media Marketing

The use of various social media platforms such as Facebook, Twitter, LinkedIn, Instagram, YouTube, and many more to promote your brand It includes activities like posting text and image updates, videos, and any content that catches the audience's interest and engages them.

Website Creation and Modification

As an SEO expert, it is very important that you know how to create and edit a website. Because the first step in Search Engine Optimization is to have an SEO-friendly Website, one of the most important Google ranking factors

Content Writing

Content is one of the most important assets for SEO. To be an SEO expert, you should be able to write SEO-friendly, well-written content. It has to be done in such a way that it outlines the benefit to the user while leading them to a sale and, most importantly, is engaging to read.

Links (Outbound Links) are one of the biggest ranking factors in Google’s ranking algorithm. Earning quality links is very important, as Google prefers Quality links over quantity when ranking websites in the SERPs. High-quality outbound links make your content look much more valuable and reliable in Google’s eyes.

3. An Understanding of All Three Types of SEO

Technical SEO is the structure of a site can decide how simple or troublesome it is for search engines to crawl and index the content of your website.

On-page SEO is the use of different elements such as keywords and HTML tags in ways that help increase traffic to your website.

Off-page SEO involves techniques for earning quality links from other websites to yours; we call it Link Building.

4. Savvy Marketing

Being well aware of the marketing industry and being well informed on the trends is very important. As an SEO expert, you need to know what is happening in the market to help you create a strategic marketing strategy.

5. Well Aware of the Difference between White and Black Hat SEO Practices

It is important to be well aware of black-hat and white-hat SEO practices to be an SEO expert.

White hat SEO refers to ethical tactics to improve a website’s ranking in a search engine, typically by promoting more natural or organic search traffic to that website.

Black hat SEO relies on more deceptive techniques to intentionally manipulate search rankings and indexes (sometimes called "spamdexing"). They go against current search engine guidelines.

6. Excellent Communication Skills

SEO experts can’t do everything on their own, which is why excellent communication skills are a must in this job.

An SEO expert should be able to clearly communicate why a certain change must be made to a particular website in a way that everybody understands. He or she should be able to communicate with the IT team and get his or her point across.

7. Curious and Updated on the Best SEO Tools and Techniques

While knowledge is certainly important, curiosity is essential, too. An SEO expert should constantly investigate how search engine bots crawl your website and what factors affect your SEO score.

It is also important for an SEO expert to stay updated about the best SEO tools, techniques, and changes to search engines ranking algorithms.

If you are looking for an SEO expert to help you with your digital campaign, Go4GlobalDesign is here for you. We are your team of SEO experts in Los Angeles and Northridge, California. You may contact us at +1 (747) 283-4767, email us at or use our contact form.

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